Social Media seems to be overtaking the world. It has an effect on everything we do, either directly or indirectly. Every day we see more and more businesses, large and small adopting some form of Social Media as a marketing tool. One only has to watch ads on TV where it seems every other ad now has a social media URL somewhere. (Mostly Facebook)
To the older generation, such media appears to be risky because it seems to expose us to a loss of privacy, but many of us have been forced to adopt some form of social media as a way of keeping touch with our families, especially when they leave home to travel overseas.
When we do use it we never cease to be amazed at how easy it is to use media such as Skype, facebook and Email to keep in touch, instantly. Just last night we were chatting to our daughter and her husband, on a video link, inFrancesome 12000 miles away on the other side of the world. How good is that! An airmail letter used to take 10 days and a phone call was reserved for emergencies only.
This workshop is part of a series of workshops covering Social Media that I have compiled and presented to Senior Net members in the Warkworth and Mangawhai areas ofNorthland,New Zealand. Each workshop is not exhaustive, but designed to remove some of the mystery surrounding Social Media and to provide some step by step procedures enabling the older folk to move ahead with increased confidence and safety.
This workshop introduces a number of Social Media web sites and provides some insight into how to set the level of privacy you desire.
Networking In Plain English (Video) http://youtu.be/6a_KF7TYKVc
Go on line and watch this YouTube Video. It’s a great introduction to social networking.
How is the word Social defined:
As an adj.
1. a. Living together in communities.
b. Of or relating to human society and its modes of organization: social classes; social problems;
2. Living together in organized groups or similar close aggregates: eg ants are social
3. a. Inclined to seek out or enjoy the company of others; to be sociable.
b. Spent in or marked by friendly relations or companionship.
c. Intended for convivial activities.
How is the word Media defined:
As a noun (May be an adjective)
1. The plural of medium.
2. (usually used with a plural verb ) the means of communication, as of
radio and television, newspapers, and magazines, that reach or influence
people widely: eg the media are covering the speech tonight.
What is Social Media
Combine the two and we have Social Media which may be defined as the tools that let people communicate with each other.
It’s not what the software does, it is simply what user does on line that really counts.
Here are some of the Social Media sites we will cover during this workshop:
Facebook, everybody’s friend that you either love or loath. Before Google+ Facebook was the one medium that provided the best resources for sharing. Business is beginning to catch on to it in a big way.
Twitter the micro blogging site has evolved from the aimless “what are you doing now” to a very useful resource and networking resource.
LinkedIn is the professional network designed to serve the needs of the professions and business large and small. It in my opinion it replaces the “Old Boy” network and gives each and every professional the opportunity to network no matter what his or her background is.
YouTube has been around for a considerable time (relatively speaking). It is the repository of millions of short videos made and shared by people such as you and me.
Google+ is the new kid on the block. It is very much like facebook, but it has some essential differences which make it easier to use.
My Space is one of the older social media sites. It is not used as much as it used to be, but is a great medium if you are interested in the Arts or Music.
Facebook is probably the best known of the social media sites. It is certainly the largest with 600 million members and rising.
Facebook provides a medium that had no real rivals until the recent advent of Google+.
Facebook provides its users with:
Facebook is a social net working site intended to connect you with friends, family, and business associates.
Facebook enables you to:
A Little History
Facebook Has Contributed to Major Changes in The Way we Communicate.
Who uses Facebook
Facebook Enables You to:
Signing Up” for the First Time:
Find Facebook on Google and you will arrive at the sign up page.
Enter your details and sign up, then follow the instructions. You can skip the first three steps at this point.
Complete a basic profile; and then set some of your privacy controls.
Every part of Facebook can be revisited at any time to change it.
Under the account tab account you can access and change your various settings such as:
My Privacy Settings
Looking for Friends
Decide Who Are Your Friends
Create a Group
Become a Fan (Now called a “Like”)
What is facebook
Twitter is a social networking and micro blogging service that is now much
more than what began as a site that allowed you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”
Twitter is now used for both personal and business uses.
For business Twitter can be used to:
Visit the Twitter website and click “Join for free” to create your account.
A micro blog is called a Tweet. You can “tweet” from your Twitter page, your mobile phone, IM account, or via a third-party Twitter client, or you can send personal messages via twitter.
Following and Tweeting!
LinkedIn is the worlds largest professional network. It is specifically designed for the interaction of professional people and businesses.
LinkedIn enables you to:
Account and Profile Settings:
YouTube has been around for a long time (relatively speaking). It is the major repository for millions of videos compiled and uploaded by people such as you and I.
YouTube is a wonderful resource because if you want to know something or how to do something you can be almost be certain that somebody has made a “How To” video, or if you are simply looking for some light entertainment such as BBC comedy you will find it on YouTube.
On YouTube you can:
At first glance it looks a lot like facebook and functions in much the same way, except it has some important differences.
So How Do I Get It
At the moment it is still in Beta project mode but will be made available to the public very shortly. In the meantime however:
The Greatest Risk is Ignorance [of Social Media]!
Your Real Name??
Use Up To-date Security Software
When Shopping On Line
When ever possible I use PayPal to pay on line.
It’s all about making sure you only share things that will never affect you if they become public.
To see this Workshop online and others like it visit:
While you are there please click the “Like” button. I need four more to be able to get rid of the extra numbers in the URL. If you don’t have a Facebook account visit and go to the resources page.